we

operate at

see through

the

intersection of media, data

digital marketing buzzwords

and

technology

BS metrics

In an increasingly

fragmented and complex

convoluted,  jargon-filled

world your brand needs

to be

agile

human

An early 2000’s computer upset by all this industry jargon

Deterministic segmentation

Deterministic segmentation

Deterministic segmentation

Deterministic segmentation

AI driven automation

AI driven automation

Hyper, mega personalisation

Hyper, mega personalisation

Big data

Big data

Big data

Big data

Big data

Big data

BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH

Deterministic segmentation

Deterministic segmentation

AI driven automation

AI driven automation

Hyper, mega personalisation

Hyper, mega personalisation

Big data

Big data

Big data

Big data

Big data

BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH

When did marketing get so complicated?

After all, the way humans make choices hasn’t changed that much since we were drawing on cave walls. We’re still compelled by the same basic emotional drivers:

Belonging

Lust

Status

Pride

Love

Envy

Fear

Guilt

Sure, data has its uses. But...

you

can’t

Automate intuition

Automate intuition

Automate intuition

Automate intuition

Automate intuition

Automate intuition

Use data to look forward

Use data to look forward

Use data to look forward

Use data to look forward

Use data to look forward

Use data to look forward

Quantify what it means to be human

Quantify what it means to be human

Quantify what it means to be human

Quantify what it means to be human

Quantify what it means to be human

Tools are just tools. And tools don’t achieve much by themselves.

WE

Are

luster

We are Luster

We speak human.

Equal parts media, creative, digital and intuition, we’re a marketing practice with a whole-of-business perspective. We illuminate the human truth behind your business problem to come up with better, more human-centred experiences.

We solve

problems like

We need to better understand our customer.

We need to better understand our customer.

We’re not hitting our growth objectives.

Our brand health metrics are declining.

Our customer lifetime value needs to improve.

Our digital media is getting diminishing returns.

Our customer experience is lagging behind.

We think we’ve got our media mix wrong.

We need support for our in-house team.

We’re not even sure what the problem is.

We need to better understand our customer.

We’re not hitting our growth objectives.

Our brand health metrics are declining.

Our customer lifetime value needs to improve.

Our digital media is getting diminishing returns.

Our customer experience is lagging behind.

We think we’ve got our media mix wrong.

We need support for our in-house team.

We’re not even sure what the problem is.

We need to better understand our customer.

We’re not hitting our growth objectives.

We use

uncommon

sense

Which makes a lot of sense, when you think about it.

Sometimes we help you reach better answers. Sometimes we help you ask better questions. On either a project or a retained basis, we collaborate with your team to hold the torch. Big problems start to look a lot smaller when you take a few steps back.