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grow luster with us

We’re on the look-out for a mid-level paid search specialist.

The nitty-gritty:

You’ll be managing and optimising Google Ads, diving into keywords, ad copy, data, and conversions to make campaigns hum. You’ll also get stuck into performance reporting and work alongside our Head of Performance to make sure campaigns don’t live in silos.

You miiiiight be right for the role if you can’t help but identify with more than a few of these:

  • You’ve split-tested more ad copy than you’ve written essays.
  • You know the difference between broad match, phrase match, and “why did Google spend my entire budget overnight?”
  • You’re still kinda angry that Exact Match just isn’t.
  • You’ve turned a messy Google Ads account into something a client can actually understand.
  • You’ve sent a weekly report that a client actually read (and even replied to).
  • You’ve caught yourself saying “technically, that’s a view-through conversion…” out loud.
  • You secretly enjoy a keyword planner session. 
  • You spot broken tags because the data simply feels wrong
  • You get a small hit of dopamine when performance jumps after your last round of tweaks.
  • You’ve proudly ignored half of Google’s “recommendations.”
  • You know when an account restructure is the answer, not another layer of bid adjustments.
  • You’ve had strong feelings about Performance Max (one way or the other).
  • You know that sometimes the best optimisation is just turning something off.
  • You know the exact difference between Target CPA and Max Conversions and why it matters.
  • You’ve convinced someone that ad extensions are not “optional.”
  • You’ve spent more time in GA4 than you’d care to admit.

While this is a role focused on Paid Search, at Luster we’re proudly generalists. A common theme across our team is a genuine interest in learning about all the disciplines that bring campaigns and ideas to life. So, bonus points if you’re the type of operator who sees an opportunity to add value in paid social, creative, SEO, analytics, or whatever you stumble upon, and runs with it.

Luster is super flexible. We’re open to full time, part-time, contractor or casual. We care about results, curiosity and clarity. We don’t care about clock-watching. 

If this feels like you, you’re probably who we’re looking for. Let’s talk it through.

Michaela Petrofes: michaela.petrofes@luster.au

We back your whole career

Anyone who is anyone has a side hustle. You do not need to hide it or pretend it's a secret. We support it, we will back it with team resources where it makes sense, and would even partner with you on it if you'd like. And if you need the occasional time to work on your passion projects, that is fine.

Flexibility that is actually flexible

We don't watch the clock. Work when it makes sense, as long as outcomes are met. School pickups, long weekends, early Fridays before a camping trip. If the work is done, your time is your own.

Work where you work best

Our Woolloongabba office is always open. There are zero mandatory office days, but we value people who naturally enjoy being in 2 to 3 days a week for collaboration and energy.

Tools, tech, and trust

Everyone gets an Amex. If you need something to do your work better, buy it. Better monitor, better mouse, software subscription, client lunch, parking. No expense-claim wait times, no drama, just trust.

meaningful work with great people

We work directly with C-suite and founders where ideas are taken seriously and implemented. Our client mix spans aged care, professional services, non-profit, finance, tech, and sport. We believe marketing is more than comms, digital is more than performance, and that the best strategy is grounded in fundamentals, not chasing shiny trends.

Key campaign Point

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