FAQs

what industries do you service? or are you a one-trick pony?

We’re closer to the Swiss Army knife. From tech and retail to health and professional services, we’ve rolled our sleeves up across several fields. Each brings its own quirks, but our approach adapts - never just repeats the same playbook.

Do you outsource work or is everything on-shore?

None of that shadowy, offshore shuffle here. Our team is 100% on-shore, senior, and ready to get hands-on. You’ll always deal with the people working on your campaigns, not ping-pong-ed briefs.

How much does it cost to work with Luster?

Less than hiring a full in-house team, more than a freelancer you found on LinkedIn. We price based on the scope, not smoke and mirrors - paid, SEO, content, analytics all scale with what you need. The important bit: you’ll always know where your money’s going and what it’s doing for your business. If you’re after the cheapest option, that’s not us. If you’re after impact, we should talk.

What’s your approach? Do you have specialist teams?

If by “specialist” you mean “off in a dark corner doing whatever,” then no. Each function feeds into the other. Paid campaigns spotlight content. SEO builds long-term authority. Analytics pull it all into one clear picture. We build strategy that multiplies, not fragments, and our team work together to ensure that integration.

Why do I need a human-led agency when AI is everywhere?

Because people still make decisions for emotional (sometimes irrational) reasons. AI might spit out volume, but only humans understand nuance, emotion, and context. We use tech where it helps - but keep real insight and storytelling front and centre.

How do I know what services I need?

That’s our job, not yours. You don’t need to walk in saying “I think I need some SEO and paid media.” You need outcomes - more leads, clearer reporting, a stronger brand presence. We’ll map the right mix of paid media, SEO, content, and analytics to get you there, then show you exactly how each piece pulls its weight.

How will my marketing tie back to business growth?

We hate vanity metrics as much as you do. Your dashboard won't be a wall of clicks. We show so what - what’s turning into revenue, retention, or real pipeline movement. Every channel we touch works toward the same single goal - be it revenue, cost per lead, or profit margin. We identify it together and it guides everything we do.

Ah, FAQ.