We Speak human  đź§
Give your brand some Luster
Give your brand some Luster
We Speak human  đź§
This is where we call things as we see them.
‍
The posts that started arguments, sparked ideas, or made someone hopefully ask some questions they perhaps hadn't considered.
Not performative thought leadership or fake-smile kudos. Just honest takes on what we see in the world of brands, commerce, advertising and marketing.
Ever searched for something and bought exactly the wrong thing? Turns out Google’s Pmax ads might be to blame. After buying a “steam cleaner” that didn’t steam, Tobey unpacks how bad keyword inputs and blind trust in algorithms can erode consumer confidence — and brand reputation — fast.
When brands complain about poor conversions, the problem usually isn’t “seasonality” — it’s the checkout. Tobey shares how even top retailers like UNIQLO and Industrie Clothing lose sales through clunky, confusing online stores. His advice: buy from your own site. You’ll instantly see what’s breaking conversions.
After years in “digital marketing,” Tobey realised the uncomfortable truth — targeting, algorithms, and clever ad tech only get you so far. The message still matters most. Creativity, tone, and originality drive real impact. No process, rulebook, or AI tool can replace consistently bold ideas that move people, build unforgettable brands, and actually make advertising work the way it’s supposed to.
